Lack of Structure, a Major Challenge for Nigerian Artistes – Young Sturna

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By Abubakar Yunusa.

Kogi-born R&B crossover singer and song writer, Ali Abdulkashim, has said the main challenge faced by Nigerian musicians is lack of structure.

Ali, popularly known as Young Sturna, was born and brought up in Ajobe part of Ankpa, Kogi State, Nigeria and has been doing music since age twelve.

Sturna, during an interview with Love FM in Abuja on Tuesday, said “we do not have a proper system of tracking records. For instance, in South Africa, US , artists go gold if they sell 200,000 copies and platinum if they sell 2 million. In Nigeria, there is no way to know how much one is selling. People on the streets have been selling records without permission, despite that Copyright Commission (NCC) is doing their best to restrict them.

“It has been tough for me as there are many challenges in the industry. This is such a saturated market; we are blessed with an astonishing amount of talents, so it is tough for anyone to succeed.

“What made me stand out was my uniqueness. I have always been different. My music is typically R&B, but with a contemporary twist. I can moved to any category of song because I Know my worth and I know what I can offer the society.”

He, however, revealed that he and fellow artiste, Young Tizee would be dropping something soon.

Sturna is a young promising artist in the likes of Simple Boy and Young Tizee. Although he is shy and new to the camera, there’s this air of confidence behind all the shyness.


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