Big Brother is a person with hidden identity, definitely a multimillionaire who organizes a reality
tv show in his house for entertainment.
The show has a mysterious and secretive feel to it and the fact that we don’t know who the person behind that voice is, we can agree that big brother is a figure that represents authority, control and surveillance. He is the one who sets the rules and challenges for the house mates.
Big brother is always watching and listening to what they do and what they say as there is no secret in big brothers house.
Big brother’s voice is definitely a powerful force in the show.
Big brother reality tv show is a great form of entertainment. The impact of Big brother naija on Nigerian entertainment industry is really interesting as the show has opened platform to a lot of talented Nigerian musicians, comedians, actors and actresses.
It is fun and entertaining to watch the house mates interact with each other and compete for the grand price.
The show has inspired a lot of imitations and spin-offs which has helped to boost the overall Nigerian entertainment industry.
However, the show is not only entertaining but also educative and has added value to the Nigerian culture and lifestyle of the people.
Many contestants of Big brother naija comes outs of the house with added knowledge and influence. They become celebrities, social media influencers, having endorsement deals to promote businesses and make a positive impact in their society.
The show has helped to promote Nigerian culture all around the world, the show has introduced many people to Nigerian music, food, fashion and slang. It brings people together in anticipation and excitement voting and rooting for who will be crowned the winner.
The show has created job opportunities, People build a carrier around the show by talking about the lives of the housemates on Podcast, YouTube and instagram life streams and in return they make money out of it.
The show is also very educative as it teaches us about time management and resourcefulness.
There are stipulated time for every game, event, party and activities that goes down in the house which has been scheduled for the housemates by Big brother.
So to stay long in Big brothers house one need self control and must be able to follow the rules of the house to avoid being disqualified.
By watching big brother naija show, we gain intellectual experience. This is because people in the house come from different works of life. Some are life coach, barristers, entrepreneur, doctors, engineers, business experts among many others. These people with vast knowledge and experience come on the show to showcase what they have and in return the viewers learn a lot from them.
Big brother naija show creates a medium for both the viewers and the housemates to learn so many things that they don’t know will be possible for them to learn.
– Anjorin Christy Omowumi
Mass Communication Department,
Prince Abubakar Audu University Anyigba, Kogi state.
