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- WRITE GOOD LYRICS OR BUY ONE: Many artistes has been producing music but yet few move the society. Take a look at Olamide music he target the youth and involve few old lyrics in his music that will surely move the youth when it comes to that part. Selecting title for music should not be easy when you want to drop new track target your audience, is it for guys, Ladies, or the upcoming youth, try something that will belong to some set of people. Check Iyanya he is based at bringing out the appreciation he has for woman nature, and this keep his traffic up. Going back to history many Ajegule boy started, like danfo driver, Africa China etc tried but the music change only few stay on track. Let your music have purpose.
- MAKE BUDGET: One major mistake that Nigeria Upcoming artiste make is that they always want someone to help them for free all the time, to make it in entertainment, I must tell you, it involve brain work and money. Many bloggers, radio station, television used capital to set up their base so they expect something in return. All artistes are also a businessman except if you don’t want to make it in life. Featuring earn you a lot don’t wait until you can feature Olamide or YQ or BABA JFO just invest money into your own life and many upcoming lesser than you will fight to feature you by this you will have money to feature others and life move on. Stop begging anyone be responsible budget something even if you will say this year I will use 70,000 naira in my musical career is okay move on, next year will be more than that and by this your life will change but the major truth is always make a budget no matter how small it is.
- FEATURING AND SIGNATURE: If you are an artiste and you don’t have a simple voice tag to your song any hit featuring you do with another artiste when the music make major hit the artiste will share the glory, so as upcoming artiste don’t just rush Into featuring. I will outline some reasons why we feature and also important time to feature, most time you have to target when the artiste is about to drop hit track and his name will be on top traffic, you have to target the event his is going to attend at that period, let it be plan, you feature to remove yourself from the learning level to where all music we drop will be accepted. So it has to be planned seriously they are many good artiste in Nigeria, but no sponsor, no label, no support, but we have to do it our self don’t wait till YQ or Jaywon allow you to feature them, and again don’t fan any artiste but follow them as boy attend their video shot come out in some of their video just like Wizkid in Lagos Party by Banky W, that give him reputation when he release his first track. See the advantage, already they have seen the face before. Don’t waste your money featuring without reason if you can’t plan yourself consult a professor in artistes management we have few in Nigeria, and some in kogi like Baba jfo, Ceo Eneamone, Ceo Cosmos, Mr. Lega sea skillz, and few who are ready for entertainment , seek advice from them.
- FOLLOW DEEJAY: Many mistake Nigeria upcoming Artistes make is that they have pride and make them to raise shoulder for deejay, let me tell you as an artiste upcoming in Nigeria you need to have at least 40 deejay contact on your list who can tell you where about major event happening within and as well who can play your song while you are away depending on how you hold your friendship with them. Deejay contributes a lot to your success I must tell you. If we don’t work with them, then think on your own why should they hype your music at event and this is what you need but one truth is no matter the relationship they wouldn’t play it for free, on your own free day you can send them card visit them hype them, when they are going to event respect them and always pay your fee when they help you. Take a look at what Deejay Baddo is doing for other deejay and artistes at lagos, Every business man has a bonus they will give you one day and it might be that day that your life will change forever.
- PARTNER WITH BLOGGER: Wait! great artiste of Nigeria how many blogger do you know as friend, brother, relative, girlfriend brother etc their promotion upload won’t help you. You must target blogger the one you can depend on based on business. now let me go straight as an upcoming artiste don’t patronize many blogger it will make you look cheap your music will be uploaded but not hyped and that is what you need, don’t manage your promotion yourself if you are not capable leave it for one blogger and tell him what you want how far you want the music to go. Let me tell you if he says he can take it there without 5naira he is joking. when blogger get you hundreds link that will give you 300 download is nonsense but when blogger give you 1 link that he is sure of 1000 download which one do you value. We make mistake sharing our music before it official release date, which frustrate blogger in working, blogger ought to be bringing out the latest not the old music your track is not a Virgin again once you release it to someone via bluetooth etc so please Don’t waste your time begging for link even if they help you upload it they won’t help you share it and that is what you need but see the irony you will be the one sharing 100 link to 50 people on your contact advertising their own site. so wait let me ask, is it that 100 links they will Download from at once? is bad so get a blogger pay him something and he will help you but always tell him how far you want the music to go if he can’t take it there and he is not asking for money I tell you he is still upcoming leave him and find another blogger always take your life serious and your music will be on top soon.
- STAY SILENT ALWAYS LET YOUR SONG SPEAK: As artiste you must learn to talk less and do more stop talking about your coming plan that will never come stop looking for the best and move an inch do something you must not be good to be good the only reason you are doing this is to be good so stop trying to tell everyone you are good. you are still learning if you are good you won’t even need anyone to tell you how to get 500,000naira from your musical career if you haven’t found out yet, please stop claiming boss and start learning the basis of music promotion yes we agree you have track you can sing but you need to learn how to tell people that you are good and not by may plan discussion that is why most artiste with good dream never come out because their friend will help kill it with discouraging words. Get an adviser or plan alone and good will see you through if you are unique I tell you and you come out with unexpected things that surprise your friends even them will cherish you.
- GET IMPORTANT CONTACT: Please am begging you for your own career because it hurt me seeing Nigeria upcoming artiste forgotten even those up there won’t help you for free they won’t even regard you so please get contact of artiste top there from Nigeria or anyone who listen to you who advise you who have a plan for you and stop wasting your time taking picture with celebrating when they attend event and claiming to be something the more you display their picture the more your advertised them if is love will they do the same for you lol . How much do you have to give Wizkid or Davido to put your picture in his twitter page lol so please be responsible and you will be known for what you stand for. Start looking for top artiste who appreciate your kind and respect your work.
- CLOSE PERSONAL LABEL: Upcoming without money or capital to move himself up owns his own personal label please stop it close all your personal label even at the end of your music you can say not yet sign and looking for a label, let someone who love you, take care of you and stop scaring investors away with one forged name which don’t have any meaning. it was when wizkid got up that he created his own label same to many artiste so please stay focus and drop good music even if is monthly or weekly depending on your capital, keep your name somewhere and you will be unique and that is all people are looking for.
- STAY LOCAL AND UNIQUE: I am very sad with Upcoming artiste trying to imitate Olamide, Phyno etc can’t you do something, won’t you think, must you be them, see small doctor come out of nowhere with new pattern una no like am. sorry for that but we have to say the truth forget pride, even if you are wearing old cloth package it well and make it your own style I tell you thousands of people are there that will like it. Don’t rush into music video without considering the lyrics you must learn to package it be yourself and your will be known soon…
- PRAYER: I have never seen an artiste that pray on stage before performance now many will say they pray from home yes I agree, what of those footballers okay they don’t use to pray from home right. Praying on stage can be your own tag but just pray and Almighty God will surely help You, someone shout amen.
– Adamu Abdulrazaq Eneamone
CEO, EneNaija Media.
Facebook: @eneamone
twitter: @eneamone
instagram: @eneamonegraphix
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