Abuja witnessed a blend of celebration and enterprise as Hajiya Hafiza Yahaya Bello, wife of former Kogi State Governor Yahaya Bello, officially launched her new food brand, 2603 Food and Spices, at a grand event marking her 40th birthday.
The unveiling, held at A-Class Park Event Center in Abuja, brought together corporate partners, dignitaries, friends, and family members who gathered to celebrate not just a milestone age, but the birth of a promising indigenous food brand poised to make impact across Nigeria.
Speaking during the launch, Hajiya Hafiza emphasized that 2603 Food and Spices is built on a strong commitment to quality, nutrition, and consistency. She noted that the brand aims to meet the growing demand for hygienically processed, locally sourced food products that cater to both households and commercial needs nationwide.
The newly introduced product line includes 263 Massa Mix, Pan Cake Mix, Akara Mix, Moi Moi mix, Puff Puff Mix and other staple food blends carefully processed to retain nutritional value while ensuring convenience for consumers. According to her, each product under the 2603 brand undergoes strict quality control processes to guarantee taste, safety, and affordability.
Hajiya Hafiza further explained that the launch of 2603 Food and Spices is a strategic expansion of her already successful venture, Ovenfair Confectioneries and Bakery, a brand widely recognized for producing high-quality bread and confectioneries across Abuja and the North Central region. She stated that the new product line is designed to strengthen and extend the trust Ovenfair has built over the years into the broader food market.
Industry observers at the event described the move as timely, especially as Nigeria continues to encourage local production and reduce dependence on imported food products. The brand is expected to contribute to food security, empower local supply chains, and create employment opportunities within the agricultural and processing sectors.
Early reviews from guests and partners who sampled the products were overwhelmingly positive, with many commending the texture, taste, and packaging standard of the items. Several attendees expressed confidence that 2603 Food and Spices has the potential to become a household name in Nigeria’s competitive food industry.
With a clear vision for nationwide distribution and a focus on maintaining premium quality, 2603 Food and Spices is positioning itself as a strong player in Nigeria’s agro-processing and consumer goods market.
The launch marks not just a personal milestone for Hajiya Hafiza Yahaya Bello, but also a significant step toward building a sustainable, proudly Nigerian food brand with national and future international reach.
