In these times of uncertainties and global economic down turn of events with its ripple effects in all areas of the individual life, families, communities and even nations at large, the easiest thing to do which many had indeed embraced and are daily doing, is to sit back and daily become the government or even God for the unprecedented nature of the current state of things happenings brood over the anomalies and losses and eventually get swept in the high current waves of mediocrity the situation at hand so easily initiates.
In the face of this torrential waves which has caused and facilitated the downturn of many economies, we However see substantial progress on the shores of this Igala born estate management guru and philanthropist and business magnate, Dr Sanusi Abdul Sanusi, as he is popularly called, in an artful entrepreneur whose understanding of the magic of clarity of purpose and consistency in the pursuit of his passionate defined course which he had displayed over the years, endeared him to many and make him easily stands out.
Unlike many who made forays and started businesses for the sole aim of amassing wealth, Sanusi started out with a mission to impact and help better the lives of people around him in any way possible. To this end, he identified an area of deep pain and interest in the Nigerian and indeed world economy which is housing. Consequently, the SANAN Real Homes, was birthed. This solely was as a result of Sanusi Visionary and people driven mindset which has grown, developed and posed to becoming Nigeria’s and of course Africa’s largest ponder of quality and affordable real estate developments.
A blend of a human nature and tackfulness on the wings of foresight, has always been Dr Sanusi winning formular which is not ending anytime soon, this is because a critical look at his life and progress made with his projections for more reveals nothing short of this worthy of note is the fact that Sanusi life does not preach the Gospel of reserved success only for the few elite but presents a proven path to greatness for as many as would dare to stand out and impact the hives of many. His rise to Nigeria’s top list of influential personalities, tells us that a background no matter how tough, cannot stop a determined soul who creates and maximizes opportunities.
Dr Sanusi Abdul Sanusi is Today known to have successfully built a real estate empire, which truth be told, turned out to be his most successful business venture till date. Love him or hate him the SANAN real estate strategies offers powerful lessons for investors into the Nigerian real estate world. Today many explores the lessons of his many successes and apply them as investors for a successful and profitable career in the real estate industry in Nigeria. He is so successful because he thinks big and takes calculated risks and this is because to those who knows him Sanusi is a big thinker.
A good example of his think-big potential is his development of his housing estate in Abuja a project that many agrees, redefined luxury having and sealed his reputation as a real estate magnate. When Sanusi announced the plan for his signature with economic uncertainty. Many developers then avoided ambitious projects, but Sanusi saw an opportunity. His vision to embark on that single project at that time was seen in the industry as a bold risk given the economic situation and the super-high construction cost at that time. The project required massive upfront investment during a volatile market. His critics then called it reckless.
Today, SANAN real homes in Abuja stands as one of Abuja’s most recognizable landmarks.in the eyes of the youth worth hundreds of millions of dollars. The lessons are that Sanusi has many times proved that ambitions ideas backed by strategic planning coned thrive even in a difficult market. His success with that particular project demonstrates the importance of having a clear vision, conducting market research and positioning your project as unique and desirable.
Whether Dr Sanusi Abdul Sanusi is flipping property or building a multi-million naira property, his bold yet calculated risks had set him apart in the competitive red estate sector of the Nigerian economy. He calculates the down side, but don’t allow the fear of failures paralyze his potentially profitable opportunities.
Another lesson from his success story is that Sanusi see potentials where others see problems. Seeing a property in a terrible state is enough to make most real investors beat a retreat. However, most times, looking beyond the present state of a property and coming up with how he can improve the value of the property, made all the difference in his success. He had transformed in to his success in one of the most striking examples, neglected real estate into high-value assets in his acquisitions and redevelopment of most of his properties at his disposals. He saw in them an opportunity that many others like him missed by unlocking the hidden potential of those properties. He was able to remarkably improve the value of these estates in such a way that appealed to his high profile clients. He demonstrated his ability to identify potentials in what other saw as a-no-go-areas.
The lessons from this is very clearer: Sanusi had demonstrated on the way to his successes in real estate that even distressed and outdated properties often hide extra ordinary potentials. With the right execution and vision there coned be potentials where others see risk or neglect. Today, look for assets in prime locations with solid bones but poor management, outdated designs, or convictions, tried and tested successfully over and over again, that sometimes the best deals come disguised as disasters, he will turn if around.
Another lessons out of Sanusi is that he succeeded because he built a strong and strategic networks and this is because to those who are abreast of his success story, he is a man known for leveraging connections to secure deals finding and is not just about properties alone – it is also about – relationships. From lenders to contractors to business partners, a strong network has been key to his success. His networks helped him secure prime developments sites navigate complex regulations and attract high-profile tenants. Networking is crucial in real investor, he never shied away from networking. Networking with other professionals, potential investors and decision-makers helped him uncover opportunities, gain insights, and close deals more effectively.
SANAN real home’s portfolio is a perfect case study of diversifying a real estate portfolio. While he started with – residential properties, he expanded into commercial real estate. This diversification helped him create multiple streams of income and mitigate risks in volatile markets. He diversified his real estate investments quickly to reduce dependency on a single sector. He is never fixated on only one property type. Diversifications helped him smooths out the inevitable ups and downs in the market to maintain cash flows.
The power of branding is Dr Sanusi greatest strengths in real estate because he has the ability of turning his name into a brand and that according to most real estate analyst is one of his greatest strength. His name is now a brand in the real estate world of Nigeria. The “Sanusi Abdul Sanusi” name is synonymous with luxury, opulence and success, a property in Abuja, Sanusi understood that buyers and investors weren’t just purchasing property – They were buying into a lifestyle he achieved thus because he invested heavily overtime in building his personal or company brand and this is because he knows a strong brand creates trust, attracts buyers and position him as an authority in the market. He specializes in Luxury homes and affordable housing, all a recognizable and respected name (Sanusi Abdul Sanusi), overtime through branding, made all the difference for him.
Above all, prime locations is everything to Sanusi, as it is noteworthy that he is now known as the master of this school of thought. He builds most of his empire by only forensing on prime locations. Check it, his properties are often located in prestigious or high-demand areas, because he well understood that desirable locations command premium prices and ensures long-term value. Finally, SANAN real homes journey offers valuable lessons for investors at all levels. From transforming neglected properties into high-value assets to taking the much needed calculated risks on ambitions projects, his strategies highlights the importance of vision, boldness and adaptability in real estate. Today, he is a success because he had build forest out of the desert in the real estate sector of the Nigerian economy.
After success what next? Sanusi is currently the shinning star among other rich people who have promised to give back to the society most of their wealth while still alive. He is today redefining the landscape of philanthropy in the country. Most of his wealth are being committed to noble causes in the country which span education, shelter for the poor, nutrition, the provision of portable water and similar poverty eradication measures. Indeed, one can say that in the pantheonof philanthropists, Sanusi undoubtedly encapsulates the self-sacrificing and giving spirit of Prometheus. Through these gigantic gestures, he is further challenging the ultra-wealthy like him to give more so that the less privileged who are ravaged daily by hunger and diseases and other dive socio-economic conditions in the country are afforded more opportunities to triumph over adversities and their existential situations. The promise he made of giving back to the society years ago through his charity works triggered his missionary peregrinations across the country, seeking to making a difference to the lot of the needy. His indivisible commitment to humanity is highly remarkable and an inspiration to successfully business men all over the country. His parallel display of humanism towards making the country “Kinder and gentler” is today rhapsodized and applauded all over the country. He knows the “Gospel of wealth” radicalized by the essay of Andrew Carnegie which forcefully argued that the wealth should return their resources to the Sanusi charity. His large-hearted approach to giving could not have come at a better time than now. The extended cover offered by his foundations charity in Nigeria is benefiting more people and providing them with the enabling environment for progress.
Sanusi compassionate gift is a powerful message to the affluent class on how wealth should be viewed, as a tool for solving humanity’s greatest challenges and saving lives. This overarching need to radically change the purpose of wealth as being of value not simply to its narcissistic accumulations but as a tool for solving some of man kinds knottiest problems beyond the capacity or inclinations of the state is possibly one of the greatest lessons from the example of Sanusi Instructively, his genius and ingenuity have been homed along an unconventional path, which has largely yielded considerable insights and outcomes.
– Musa Wada writes from Abuja,
