Agricultural products marketing encompasses several process ,let examine the processes.
Market analysis
Understand Demand and Supply systems, analysing market trends,consumers preference and production capacities.
Market research
Garthering data on market size, competition and potential
Opportunities.
Product development
Quality control by ensuring products meet quality standards and consumer expectations.
Products differentiation
Creating unique selling point to distinguish your products from competitors.
Pricing strategies
Cost – based pricing policy by setting prices based on production cost, market conditions and target profit margin
Value-based pricing by setting pricing of products according to their perceived value to consumers .
Distribution and logistics
Supply chain management, coordinating production , processing, storage and transportation to ensure efficient delivery.
Market channels
Selecting appropriate distribution channels such as wholesalers, retailers or direct -to – consumer sales.
Promotion and communication
Advertising and publicity.
You can use various media channels to promote and build brand awareness such Facebook, Twitter, Instagram etc.
Digital marketing
You can leverage online platform, social media and e-commerce to reach consumers .
Regulatory compliance
Ensuring compliance with food safety standards and regulations.
Labelling and certification
You need to meet Labelling requirements and obtaining certification such as organic or fair trade.
Marketing access and trade
Promote domestic and international trade by exploring opportunities for domestic and international marketing access.
Trade agreement and policies
Understanding trade agreements, terms and policies affecting agricultural trade .
Sustainability and social responsibilities.
Ensure sustainable practices, promoting environmentally friendly and social responsible practices through out the supply chain.
Corporate social responsibility
Engaging in initiatives that benefits local communities and promote welfare, these aspect are crucial for successive agricultural marketing ,enabling farmers, producers, and agribusiness, and consumers achieve their respective business goals.
– Benjamin Ibrahim, a Freelancer, writes from Lokoja.
