By Musa Bakare.
The All Progressive Congress (APC) and President Bola Ahmed Tinubu’s campaign strategy come 2027 will be anchored on visible results, people-first policies, and reforms
As the race towards the presidential election gathers momentum, President Bola Ahmed Tinubu will be choosing a different campaign path, one that rejects noise, drama, and empty slogans. His campaign will instead focus on tangible achievements garnered in the first term, performance driven governance, and policies that put Nigerians first.
While some opposition groups and ambitious coalitions stages noisy theatrics, President Tinubu will remain focused, deliberate, and reform driven. For him, the message to Nigerians is unambiguous, the best campaign is visible leadership
From his first day in office, President Tinubu commenced the campaign for the second term in office by working, assiduously providing solutions to the agelong problems that held the country hostage, providing governance and performance. In just two years in office his administration has made substantial gains in economic reform, infrastructure renewal, youth empowerment, and inclusive governance, all of which will form the bedrock of his re election strategy.
At the heart of the Tinubu 2027 campaign will be a strong commitment to transparency, integrity, and accountability. His government has institutionalized open dialogue through public accountability briefings, interactive town halls, and consistent online engagement, ensuring Nigerians not only hear but feel governance.
A comprehensive performance dossier of the first term would be compiled, documenting, economic growth and job creation indices, expansion of road, rail, and energy infrastructure and testimonies from citizens benefiting from key reforms
The report will be disseminated nationwide through infographics, documentaries, and live media engagements across radio, television, print, and social platforms.
As a senior Aide to the President noted, elections are not won through hate fueled rhetorics or social media sound bites ! They are won by track records and strategies and policies that transform lives
President Tinubu’s political campaign machine is well seasoned and strategic. The understanding of Nigeria’s electoral terrain is superb. The election campaign roadmap will focus on the core needs of Nigeria and Nigerians: Poverty alleviation, youth empowerment, education sustainable reform, agricultural transformation, and healthcare access.
The highlights of the campaign strategy will include: Social investment and economic empowerment, expanded welfare programs for vulnerable Nigerians, micro credit and enterprise support initiatives for small scale businesses
Nationwide entrepreneurship training, technical and vocational education to drive self employment, educational scholarships and digital learning platforms
Public and private partnerships to expand access and quality, agriculture and food security, mechanized farming initiatives, price control measures and food processing zones
Boosting local manufacturing under the made-in-Nigeria policies, Infrastructure and digital connectivity, massive investment in roads, rail, energy, and digital infrastructure
Sustainability driven urban and rural development projects, healthcare access and improved funding for primary health care centers
The President Tinubu campaign will adopt a two pronged media strategy: Digital mobilization, engaging youth, professionals, and online influencers, traditional outreach: radio, community newspapers, and town hall events to reach rural and underserved populations
The central message of the campaign will be one of consolidation, continuity, and unity. Far from a reset, the President will be calling on Nigerians to build on the momentum already gained in the first term.
Those of us true members of the All Progressive Congress (APC) and the massive supporters of President Tinubu all over the country are confident that Nigerians will vote for performance, experience, not experiments, and that his record of reform, resilience, and delivery will speak louder than propaganda or political theatrics.
– Musa Asiru Bakare is a foundation member of the All Progressives Congress (APC), a member of the Tinubu Support Group (TSG), and a political analyst based in Lokoja, Kogi State.
